The Vantage Point is where I write about what I actually think.

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Not tasting notes. Not brand profiles. Not the kind of content that reads like it was written to keep everyone happy.

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I write about the guest experience; what works, what doesn't, and why most spirits events are designed around the wrong thing. I write about what it's like to taste spirits with synaesthesia. I write about the industry's tendency to confuse complexity with quality and price with prestige. And everything in between.

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It's useful reading if you're thinking about booking an experience or working together. It's also just honest writing about a subject I've spent years inside.