Hi I'm Samantha

Let's start with that I have synaesthesia and hyperphantasia. When I taste and smell food and drinks, some of my senses get crossed, and my imagination becomes vivid scenery in my minds eye.

When I taste spirits, I don't just pick up flavours I see colours. Then those colours unfold into full scenes: movement, texture, atmosphere, sometimes entire landscapes. It's involuntary, which means it happens whether I want it to or not, and it happens the same way with the same spirit every time.

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I've spent a long time being quietly fascinated by this. I've also spent nearly a decade working in the spirits industry, across brands including The Macallan, Highland Park, Benriach, and Glenglassaugh, and at some point it became obvious that these two things were connected.

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What synaesthesia taught me is that perception is deeply personal. My experience of a glass of whisky is entirely mine. Yours is entirely yours. Neither of us is wrong. And that principle - that individual perception is valid and doesn't need to be corrected - is the foundation of every experience I design.

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It's why I don't use prescribed tasting notes. It's why there are no right answers in my sessions. And it's why the experiences I create tend to feel different from what most people expect.

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Want to chat about how my unique abilities and perspective can help you create something different? Let's connect.