Who I am

I'm Samantha Staniforth, and I create sensory whisky experiences that help people genuinely connect with exceptional spirits. When I taste whisky, I see colours, scenes, and stories that transform each dram into something memorable. That synaesthetic connection is what I help others discover.

Nearly a decade in the spirits industry taught me that the best appreciation happens when quality creates curiosity rather than when complexity intimidates. My role as Global Community and Events Manager for OurWhisky Foundation connects me with the people actually making exceptional spirits, from innovative craft distillers to heritage brands pushing boundaries.

Living in Speyside, I watch tourists rush through tastings while missing genuinely interesting options right beside the obvious choices. My sensory approach teaches professional appreciation techniques through personal discovery, helping everyone from complete beginners to seasoned enthusiasts develop deeper connections with what they're drinking.

The marketing expertise serves the whisky work now. Understanding customer experience from both sides means I can help venues create programming that builds loyalty, design corporate experiences that generate genuine engagement, and support drinks brands developing authentic connections.

My American perspective in Scotland brings fresh curiosity to traditional methods whilst respecting the heritage that makes exceptional spirits worth celebrating. Whether you're planning venue programming, corporate events, or private exploration, I create sessions where everyone discovers something new.