Exceptional experiences, created through spirits
Sensory experience creation and education for venues, corporate teams, and private groups. Based in Speyside. Built around how people actually feel, remember, and connect.
I have synaesthesia and hyperphantasia. When I taste spirits, I see colours and entire scenes appear. It's a neurological quirk that taught me something I've never been able to un-know: everyone experiences the world differently, and no two people's responses are the same.
That understanding is the foundation of every experience I create. Not spirits knowledge - though I have plenty of that. Not a formula - there isn't one. Just a genuine curiosity about how people connect with what's in front of them, and a way of working that makes space for that.
How I think about Experiences
EXPERIENCES DON’T HAPPEN BY ACCIDENT.
“My perception may be unique, but so is everyone's. We all read the world around us in different ways, shaping it and interacting with it in a way that makes sense to us."
- Anonymous Synesthete
Who is this for
Whether you're building a programme for your venue, planning something memorable for your team, or gathering a curious group of people - there's a way in. Here's where to start.
-
I work with venues and corporate clients to create, develop, and host exceptional customer experiences. Using whisky as the medium, I bring together sensory design, audience psychology, and experience education to build something that genuinely works for your business — not just a one-off event you could have booked anywhere.
-
I run intimate, guided sensory tasting events for private groups - from curious beginners to seasoned enthusiasts. No intimidation, no wrong answers, no prescribed reactions. Just a genuinely personal experience built around how you actually connect with what's in your glass.
The Vantage Point - blog preview
Sensory science, whisky without gatekeeping, honest thoughts on what makes an experience actually land, and interviews with incredible people. I write here when I have something worth saying and sharing.
Let’s work together
Whether you're a spirits brand looking to enhance customer experiences, planning a special tasting event, or wanting to develop authentic advocacy strategies, let's explore how we can create something truly memorable together.
