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The vantage point
Sensory science, whisky without the gatekeeping, honest thoughts on what makes an experience actually land, and conversations with people I find genuinely interesting. I write here when I have something worth saying.
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What Fraser Campbell Taught Me About Going Independent, Building Community, and Why Whisky Needs More Honest Weird Tasting Notes
Fraser Campbell is the kind of person who will put in the work to help the drinks industry even when he'd rather go home to his dog or play guitar. When COVID hit and the UK government scapegoated hospitality with 10pm curfews, Fraser turned around Work From Bars in 24 hours. When Melbourne bartenders couldn't find staff in 2011, he created the Melbourne Bartender Exchange. It grew into the Global Bartender Exchange in 2012, reaching 150,000 members globally.
But what stuck
Mar 109 min read


Beyond the Prescribed Palate: Why I Stopped Trusting Tasting Notes (And You Should Too)
Picture this: It's 2019, and I'm leading a whisky tour at The Macallan. I've just finished nosing a dram and I'm describing what I'm experiencing to the group. It's vivid, it's specific, it's true to what I'm getting from the whisky. The group stares at me for a beat too long. One person laughs nervously. I second-guess myself, laugh it off, move on. Fast forward to now: I own those descriptions. They're not weird, they're not wrong, they're mine. And more importantly, they'r
Feb 136 min read


Why Hyperphantasia and Synaesthesia Are Changing How I Think About Whisky Tastings
*A quick note before we dive in: I haven't been professionally diagnosed with hyperphantasia or synaesthesia. What I'm about to share comes from months of research, connecting the dots between scientific literature and my own experiences, and realising that "oh, so that's why I'm like this." If you're reading this thinking "wait, that sounds like me," you might want to explore it further too. I see colours when I taste spirits, including whisky. Not just colours, actually. En
Oct 28, 20255 min read
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